Work together
Use one device per team. Discuss quietly before entering each answer.
MKT4650
Designing Brand and Customer Experience
Team challenge · 12 partial logos
Logo Detective
How much of a brand identity do you need before recognition happens?
Six minutes
The timer begins when you select Start. Blank answers are allowed.
No image search
Rely on memory. Notice which colour, shape, type, or layout cue helps.
Your answers stay on this device and are not sent to a server.
Team
Question 1 of 12
06:00
A
Which brand is this?
Spelling and punctuation variants are accepted.
Final check
Ready to submit?
0 of 12 questions have an answer. You can return to any question before submitting.
Team result
0/ 12
Result
Debrief
What helped your team recognize the brands?
Choose the cues that mattered most. Then discuss: recognition is useful—but does it guarantee relevant meaning or preference?